Intro to Facebook Page Metrics
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  • Lesson 1
  • Lesson 2
  • Lesson 3
  • Lesson 4
  • Final Assessment

Intro to Facebook Page Metrics.

Introduction

How many likes makes a Facebook page successful? Is that even the right metric to focus on for your organization or business? 

The instructional unit will help Facebook page managers define and locate metrics available, as well as learn about the instances where inaccurate numbers were reported.

01 Lesson

Basic Facebook Page metrics

Teaches the difference between Facebook likes, reach, and engagement

02 Lesson

Locating Facebook page metrics

Shows the location of a Facebook Page analytics/metrics​

03 Lesson

Learning how long people viewed a video on a Facebook page

Shows the location of the Facebook page video viewing duration statistic​

04 Lesson

Why be cautious about Facebook page metrics

Teaches instances of inflated Facebook metrics.​
A metric not tied to a business goal is entertainment.
​- 
Avinash Kaushik, digital marketing evangelist
 

Resources for Additional Information

  • Facebook Help Center: Insights
  • 6 Ways to Calculate Engagement Rate (Free Calculator)
  • How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy
  • 11 Facebook Metrics Every Brand Needs to Track
  • MarTech: FAQ: Everything Facebook has admitted about its measurement errors
  • 27 Facebook Demographics to Inform Your Strategy in 2021

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  • Home
  • Lesson 1
  • Lesson 2
  • Lesson 3
  • Lesson 4
  • Final Assessment