Introduction
How many likes makes a Facebook page successful? Is that even the right metric to focus on for your organization or business?
The instructional unit will help Facebook page managers define and locate metrics available, as well as learn about the instances where inaccurate numbers were reported.
The instructional unit will help Facebook page managers define and locate metrics available, as well as learn about the instances where inaccurate numbers were reported.
01 Lesson |
Basic Facebook Page metricsTeaches the difference between Facebook likes, reach, and engagement
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02 Lesson |
Locating Facebook page metricsShows the location of a Facebook Page analytics/metrics
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03 Lesson |
Learning how long people viewed a video on a Facebook pageShows the location of the Facebook page video viewing duration statistic
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04 Lesson |
Why be cautious about Facebook page metricsTeaches instances of inflated Facebook metrics.
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A metric not tied to a business goal is entertainment.
- Avinash Kaushik, digital marketing evangelist
Resources for Additional Information
- Facebook Help Center: Insights
- 6 Ways to Calculate Engagement Rate (Free Calculator)
- How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy
- 11 Facebook Metrics Every Brand Needs to Track
- MarTech: FAQ: Everything Facebook has admitted about its measurement errors
- 27 Facebook Demographics to Inform Your Strategy in 2021
